Advertising Win

Before John Elway was telling us to drink Coors, advertising geniuses enlisted a character beloved by children all over the world to promote the sweat nectar brewed in the Colorado Rockies.

What passes through my mind when I look at this picture?

1) Is it just me, or does it look like E.T has lost alot of weight in this photo?
2) E.T should have done a guest stint as a fill in bartender on Cheers.  They wouldn't have even had to show him...just have his hand slowly peaking up from behind the bar to serve beers.
3) E.T had to get drunk before he engineered himself a phone out of that spellcheck.